Wednesday, 10 May 2017

Are Your Sales And Marketing Teams In A Rivalry?

In August 2013, I attended a baseball game at Fenway Park in Boston with a client, a CEO of a growing SaaS company. It wasn’t just any game – it was a Red Sox-Yankees game. I had no rooting interest but it got entertaining quickly when Red Sox pitcher Ryan Dempster beaned Yankee Alex Rodriguez squarely


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